Past Experiences

Kayla's academic background includes bachelor's degrees in Marketing, Finance, Investment and Banking, and a certificate in European Studies from the University of Wisconsin - Madison. She furthered her education with a master's degree in Digital Marketing Strategy from Trinity College Dublin, graduating with high honors. Kayla's diverse work experiences have equipped her with a unique and internationally-informed digital marketing skill set, enriching her capabilities in driving strategic marketing initiatives.

Amazon - Amazon Flex & AMAZON MUSIC
United states
2020-Current | SEATTLE

Kayla excels as a Senior Product Marketing Manager at Amazon, driving strategic marketing initiatives for Amazon Music on Alexa devices, commanding 65% of global listenership. Her campaigns have generated 2.5 billion impressions and 100 million music streams, with a remarkable 250 basis points increase in Alexa channel engagement. In previous roles, including Senior Marketing Manager for the United States and Regional Marketing Manager for the Midwest, Kayla led teams and orchestrated innovative campaigns resulting in significant engagement boosts and streamlined operations across multiple regions. Her track record showcases her ability to innovate and drive impactful marketing strategies at both global and regional levels within Amazon.

The chicago bears football club, inc.
database marketing coordinator
2018-2020 | LAKE FOREST, IL (usa)

In her role, Kayla supported all facets of marketing, with a specialized focus on database marketing. Acting as the lead for pivotal initiatives and events, she meticulously crafted promotional plans, media strategies, creative briefs, and managed influencer selection and budgets, while also executing the digital marketing components. Moreover, Kayla took charge of building, quality assurance, and deployment of all HTML email campaigns, demonstrating her comprehensive involvement in driving marketing efforts.

Kayla pulito digital marketing consultancy
DIGITAL MARKETING CONSULTANT
2016-2018 | INTERNATIONAL

In her capacity, Kayla was instrumental in devising and executing comprehensive marketing strategies across various domains including event marketing, public relations, brand management, and social media, encompassing both organic and paid campaigns. She adeptly managed influencer relationships, optimized search engine performance, orchestrated email marketing campaigns, and oversaw the creation of engaging digital content and blogs. Additionally, Kayla spearheaded the development of digital marketing calendars, facilitated mobile app creation, and ensured optimal website user experiences, showcasing her proficiency in driving multifaceted marketing initiatives.