Blog
Learn more about my personal findings regarding marketing trends within the music and music festival industries.
This post outlines the importance of a musical artist's brand identity, especially at music festivals. It goes into depth about the key strategies artists should consider while trying to strengthen their brand identity and sentiment, and uses modern day examples to outline key methods to do so.
This blog post outlines how some music festivals (particularly Electric Picnic and Glastonbury) are trying to target and market to young families to grow with their target audience.
This post examines Radiohead's disruptive marketing strategy that aimed to reinvent the longstanding trend of marketing in the music industry.
This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.
Learn about new key digital strategies to overall better measure the success of events, in a cost efficient and simple manner.
Learn about my shift from marketing positions in the retail industry to focusing event management. Discover my views on the importance of digital marketing and its integration into both areas.
