Viewing entries tagged
musical artists

How Artists Convey Their Individual and Album Brand Image at Music Festivals

How Artists Convey Their Individual and Album Brand Image at Music Festivals

This post outlines the importance of a musical artist's brand identity, especially at music festivals. It goes into depth about the key strategies artists should consider while trying to strengthen their brand identity and sentiment, and uses modern day examples to outline key methods to do so. 

Irish/UK Music Festivals Targeting New Audience?

Irish/UK Music Festivals Targeting New Audience?

This blog post outlines how some music festivals (particularly Electric Picnic and Glastonbury) are trying to target and market to young families to grow with their target audience.

When 'Nothing' Goes Viral

When 'Nothing' Goes Viral

This post examines Radiohead's disruptive marketing strategy that aimed to reinvent the longstanding trend of marketing in the music industry.