Viewing entries tagged
music

How Artists Convey Their Individual and Album Brand Image at Music Festivals

March 12, 2017

This post outlines the importance of a musical artist's brand identity, especially at music festivals. It goes into depth about the key strategies artists should consider while trying to strengthen their brand identity and sentiment, and uses modern day examples to outline key methods to do so. 

Irish/UK Music Festivals Targeting New Audience?

March 10, 2017

This blog post outlines how some music festivals (particularly Electric Picnic and Glastonbury) are trying to target and market to young families to grow with their target audience.