This blog post outlines how some music festivals (particularly Electric Picnic and Glastonbury) are trying to target and market to young families to grow with their target audience.
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glastonbury
This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.