Viewing entries tagged
event management

A Case Study on the Brand Image Co-Dependency of Music Festivals on Headliners

March 6, 2017

This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.

Key Digital Measurement Strategies to Better Measure Event Success

March 4, 2017

Learn about new key digital strategies to overall better measure the success of events, in a cost efficient and simple manner.

From Retail to Event Marketing Within the Music Industry

February 27, 2017

Learn about my shift from marketing positions in the retail industry to focusing event management. Discover my views on the importance of digital marketing and its integration into both areas.