Viewing entries tagged
brand

How Artists Convey Their Individual and Album Brand Image at Music Festivals

How Artists Convey Their Individual and Album Brand Image at Music Festivals

This post outlines the importance of a musical artist's brand identity, especially at music festivals. It goes into depth about the key strategies artists should consider while trying to strengthen their brand identity and sentiment, and uses modern day examples to outline key methods to do so. 

A Case Study on the Brand Image Co-Dependency of Music Festivals on Headliners

A Case Study on the Brand Image Co-Dependency of Music Festivals on Headliners

This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.