This post examines Radiohead's disruptive marketing strategy that aimed to reinvent the longstanding trend of marketing in the music industry.
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beyonce
This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.